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CDP Console: Inconsistent UX flow depending on the state of audience creation

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Here, [TD on TD] has not been created: i.e., it's still running in the background. As such, you are taken to the audience builder screen upon clicking, as opposed to the segment creation screen.

This inconsistent behavior is very confusing to the user, in part because there's no way for the user to know which stage their audience creation workflow is once they lose the audience building workflow URL.

I suggest that we either "gray out" the audience that's yet to be built (but created) or verbally communicate that "they are yet to be built".

  • Kiyoto Tamura
  • Nov 26 2017