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Create a metadata table for all CDP segments and syndications

Create a metadata CDP table for all CDP segments and their associated syndications.  These tables will contain at least the following columns: 

Segments:        Segment_ID, email_address

Syndications:   Segment_ID, Syndicated_Timestamp, syndicated_to_destination 

The use of these tables will be needed when doing a syndication analysis after the marketing campaign that was syndicated to has concluded to allow us to see how effective was that syndication in producing conversion, product purchase, or other attribution, etc.

This is a feature that would be useful for all CDP customers in general but most importantly the current POC we are conducting for Nintendo.

  • Faysal Shaarani
  • Oct 31 2017
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Product Component Databases & Tables